![]() ![]() While, it is easy to get trapped in the victim mentality and consider the profession a mere sales job proactively working on aspects you love is important. ![]() Without reading avidly of the brand, we new joiners can’t be expected to behold their reputation. ![]() While, in the first quarter of the journey, you’re entailed with the operational work, which can be a deterrent to the motivation, but is a very integral part of creating the magic. This is similar to the journey in nurturing brands and corporate reputations it is immensely exciting and an honour to be the beholder of the corporate story to the markets, policymakers, consumers and the media. From my internship days at TEDxGateway, I remember us, speaker curators, on the day of the event were equally nervous, with our hearts held out in our hands when our respective speakers were speaking. To the sceptics out there, demanding why communications matter, I can’t say enough.Ĭorporate veterans who created the entity and its place in the world, with great trust make us partners in the journey to narrate their stories. Barely four months into being a communications practitioner, everyday I’m still amazed at the stories we get to tell and the difference it makes. The natural course of direction led me to Xavier Institute of Communications (XIC) and opened up the world of communications to me. From listening to AIR News with my grandparents and the Cadbury Dairy Milk ‘Khush hai zamana aaj pehli tareek hai’ every month to fighting over the remote for catching every episode of Shekhar Gupta’s ‘Walk the Talk’ and NDTV’s ‘Just Books’, brands and their stories have always been an integral part of my life. Years of my life can be denoted by the media I was consuming then. Today that dream is a reality.Īn avid consumer of the news media, I’ve grown up reading Reader’s Digest, The Times of India, watching everything from DD News, to The Economist, Indian Express, NDTV and so many more. As a child, while walking past newspaper stands I’d always make a resolution to one day, buy every newspaper there is and do nothing but read them the entire day. ![]()
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